Case Studies

Mobile Unleashed: Dogs Go Mobile and Connect Online

Posted On: 06/5/14

By: Rebecca Bryant    Susan G Abbott   

Think Global Qualitative Associates self-funded this multi-country project. We chose the role of dogs in the lives of their owners because we felt this topic presented a great canvas on which to explore global differences. Participating countries included: Canada, Czech Republic, France, Germany, India, Mexico, South Africa, UK, and USA.

Exploring a Mini World for Maxi Insight

Posted On: 05/29/14

By: Ilka Kuhagen, IKM, Munich   

As Online Communities or MROCs have become more established, many researchers say they can only succeed with large numbers – in some cases more than 100 – to gain qualitative insights. This research shows a small group, selected carefully and facilitated with the toolbox of a qualitative researcher can provide deep insights for strategic marketing decisions.

Men’s and Women’s Relationships are Changing in Mexico

Posted On: 03/8/14

By Lázaro Martínez and Astrid Velásquez

Since the 1980s, formal “man and woman” relationships have been changing in Mexico. It was during this decade of economic crisis that many paradigms shifted. The economic crisis contributed to accelerating changes in the male and female traditional roles, mostly due to increasing female participation in the workforce.

Global Village: Teens and Technology

Posted On: 03/8/13

By: Ilka Kuhagen    Corette Haf   

Outside North America, online qualitative research has been viewed skeptically and done only to a limited extent. But a strong case can be built statistically for the potential of using qualitative research worldwide.