Do You Really Need a Local Moderator? Pros and Cons
Posted On: 04/17/14
By: Susan G Abbott
When you are doing multi-country qualitative research in other English-speaking countries, you need to decide if you want to use a local moderator or have the home-country moderator do the work in the other countries.
As a Canadian-based researcher, I am often asked for referrals to good Canadian field services by researchers based in the UK or USA who are planning to travel here to conduct the research. Or they may be planning to do the research online from their home location, the no-travel option.
There are pros and cons to both approaches. Here’s our take on the issue.