Methods

The Nuances of English

Posted On: 03/12/13

By: Susan G Abbott   

Cultural differences between markets – even when all are predominantly English-speaking – can be large and important for marketing success.

Translation and Multilanguage Qualitative

Posted On: 03/12/13

By: Ilka Kuhagen   

Words matter in qualitative research since the goal is to elicit well-described experiences and emotions, as well as understand the reasons behind actions. This is best done when respondents can communicate in their native language.

Mobile Qualitative Research

Posted On: 03/12/13

By: Ilka Kuhagen   

Mobile technology is helping transform research projects from stand-alone, project-based studies to a continuous research process.