Managing time across cultures and languages is important. Some languages and cultures are faster, others slower. If you design in a “fast” language, you need to allow more time for “slow” languages.
Cultural differences between markets – even when all are predominantly English-speaking – can be large and important for marketing success.
Words matter in qualitative research since the goal is to elicit well-described experiences and emotions, as well as understand the reasons behind actions. This is best done when respondents can communicate in their native language.
Mobile technology is helping transform research projects from stand-alone, project-based studies to a continuous research process.