There’s no cure-all method to remedy company crises, but there are things we can do as market researchers to help clients uncover and manage their key brand assets and protect themselves against damage done during a PR brand crisis.
Every organization is vulnerable to crises. The days of playing ostrich are gone.
If you don’t prepare, you will incur more damage. We have often found there is a failure to address the many communications issues related to crisis/disaster response.
And this is where social network analysis comes in handy!
Continue reading this article as a PDF: Helping your Corporate Clients Develop a Contingency Plan During a Brand Crisis