MOST RECENT METHOD ARTICLES


Using a Global Blitz Community to Eliminate Borders & Increase Connectivity

What do Pokémon Go and the Women’s March have in common? And what do these have to do with qualitative market research? The phenomenon Pokémon Go as well as the Women’s March in January 2017 are two examples of topics and events that spread across the globe, demonstrating today’s ...

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Research Blind Spots: Understanding the Impact of Culture and Literacy Levels

Towards the end of 2015, two of my QRCA colleagues—Susan Abbott from Canada and Ilka Kuhagen from Germany—presented a creativity workshop to qualitative researchers in South Africa. At the Johannesburg session, one of the attendees mentioned that some of the techniques covered may not work well among lower economic ...

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Customer Experience: Mapping the Customer Journey

Forming a deep understanding of the end-to-end customer experience is a powerful tool for developing a stronger competitive position. We live in an experience economy. Competitive advantage is difficult to come by. The low-hanging-fruit of innovation has been exploited already. Journey Mapping can help you dive deep and find ...

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How to Read the Minds of Competitors: Ethical War Games!

When you launch in the marketplace, how will your competitors react? A facilitated war game is a way to (ethically) get inside the minds of your competitors and determine their most likely actions. It will energize your middle managers, it will improve your launch strategy, and you can do ...

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Spice Up Your Insights: Hybrid Methodology Adds Flavour

Just as seasonings enhance the flavours of food, hybrid research designs can enhance the value and richness of insights. Hybrid research approaches also build validation of the insights, and reduce the risk of not hearing the consumer correctly. There are as many ways of building a hybrid design as ...

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Helping Your Corporate Clients Develop a Contingency Plan During a Brand Image Crisis

There’s no cure-all method to remedy company crises, but there are things we can do as market researchers to help clients uncover and manage their key brand assets and protect themselves against damage done during a PR brand crisis. Every organization is vulnerable to crises. The days of playing ...

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MOST RECENT CASE STUDIES ARTICLES


Social Networks in Mexico Go Crazy Over Guillermo del Toro's Oscar Success

The Academy of Motion Picture Arts and Sciences appears to be making a clear appeal to equality and inclusion for all cultures, preferences and genders. And people are talking about the Academy and the 2018 Oscars in a way that has never happened before. Think Global Qualitative associate Astrid ...

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From Cheaters and Repeaters to True-Blue Participants

Rumors hinted at it. A whistle blower tipped off Der Spiegel Online, one of the most widely read German-language news websites, about data collectors’ cheating. In one case, of 10,000 completed records in a data set, over 8,000 were falsified by the field service. Imagine the impact on companies ...

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How Brands Are Being Affected by Facebook's New Algorithm

2018 started with the announcement of changes to Facebook’s algorithm which determines the order in which publications are presented to viewers. These variations are highly relevant because brands will need to modify the ways in which they interact with users in order to increase reach and brand recognition. To ...

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Political Communication In The Age of Broken Expectations

MEXICO – Communicating a message to a person or a society that is optimistic, hopeful and growing, requires a different process than addressing someone who is stressed, insecure, unsure of their future society, or is continuously subjected to bad news or personal or social failures that demoralize them. Political ...

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The Walk for Respect for Mexico: Analysis of Conversations in Digital Media

On Feb. 11, 2017 a Citizen March for Respect of Mexico was held in 19 cities across Mexico, and supported by more than 77 civil organizations, educational institutions and business associations. The aim of the march was to express the rejection of the immigration policies of U.S. President Donald ...

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8 Key Takeaways from the 2017 Women's March

The Women’s March of Jan. 21, 2017 was among the largest demonstrations of peaceful protest that has ever occurred, with as many as 5 million participants. The march captured the imaginations of people in 80 countries. Images of the march dominated the news cycle and social media. The Women’s ...

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