MOST RECENT METHOD ARTICLES
Customer Experience: Mapping the Customer Journey
Forming a deep understanding of the end-to-end customer experience is a powerful tool for developing a stronger competitive position. We live in an experience economy. Competitive advantage is difficult to come by. The low-hanging-fruit of innovation has been exploited already. Journey Mapping can help you dive deep and find ...Learn More
How to Read the Minds of Competitors: Ethical War Games!
When you launch in the marketplace, how will your competitors react? A facilitated war game is a way to (ethically) get inside the minds of your competitors and determine their most likely actions. It will energize your middle managers, it will improve your launch strategy, and you can do ...Learn More
Spice Up Your Insights: Hybrid Methodology Adds Flavour
Just as seasonings enhance the flavours of food, hybrid research designs can enhance the value and richness of insights. Hybrid research approaches also build validation of the insights, and reduce the risk of not hearing the consumer correctly. There are as many ways of building a hybrid design as ...Learn More
Helping Your Corporate Clients Develop a Contingency Plan During a Brand Image Crisis
There’s no cure-all method to remedy company crises, but there are things we can do as market researchers to help clients uncover and manage their key brand assets and protect themselves against damage done during a PR brand crisis. Every organization is vulnerable to crises. The days of playing ...Learn More
Customer Experience Increases Company Profits
Customer experience or CX is not just a buzzword, it’s an approach that can win new customers, slash churn and turn customers into evangelists. Companies that don’t utilize the customer experience perspective may be putting themselves at a competitive disadvantage. In a nutshell, companies that adopt the customer experience ...Learn More
Conference Panels: Boring or Brilliant?
A conference panel can either be the highlight of the day, or a yawn-fest with a room full of people checking their handhelds. What a shame that so often these bright and accomplished individuals are not showcased better. From my point of view, it’s all about the moderation. I’ve ...Learn More
MOST RECENT CASE STUDIES ARTICLES
Political Communication In The Age of Broken Expectations
MEXICO – Communicating a message to a person or a society that is optimistic, hopeful and growing, requires a different process than addressing someone who is stressed, insecure, unsure of their future society, or is continuously subjected to bad news or personal or social failures that demoralize them. Political ...Learn More
The Walk for Respect for Mexico: Analysis of Conversations in Digital Media
On Feb. 11, 2017 a Citizen March for Respect of Mexico was held in 19 cities across Mexico, and supported by more than 77 civil organizations, educational institutions and business associations. The aim of the march was to express the rejection of the immigration policies of U.S. President Donald ...Learn More
8 Key Takeaways from the 2017 Women's March
The Women’s March of Jan. 21, 2017 was among the largest demonstrations of peaceful protest that has ever occurred, with as many as 5 million participants. The march captured the imaginations of people in 80 countries. Images of the march dominated the news cycle and social media. The Women’s ...Learn More
What's Behind the Success of Pokemon Go?
The staged roll-out of Pokemon Go has left people in countries where it is not yet available feeling left out of a global phenomenon. And it is demonstrating that to some young people, borders no longer matter. Those are just two of things we discovered with a quick global ...Learn More
Make a Ch@nge!
This research project was triggered by the 2015 One Young World Summit and supports a project on climate change, identifying individual effects, what is happening in different parts of the world, and what if anything can be done to make a change. Every year IKM gets involved in a ...Learn More
Mobile Unleashed: Dogs Go Mobile and Connect Online
Think Global Qualitative Associates self-funded this multi-country project. We chose the role of dogs in the lives of their owners because we felt this topic presented a great canvas on which to explore global differences. Participating countries included: Canada, Czech Republic, France, Germany, India, Mexico, South Africa, UK, ...Learn More