Craig Passkoff

Posted On: 06/18/13

In regards to the benefits of working with Véronique there is an immeasurable advantage to collaborating with a local researcher on cross-country research.  Beyond her ability to simply translate the findings and perform the groups, she added cultural understanding of the market and a great amount of nuance to results. Her ability to put the findings into context allows us to widen our understanding of the French market beyond the potentially narrow scope of our research project.


Craig PasskoffResearch manager, Weight Watchers International