Véronique Gaboriau is president of Polykali, a research and branding company founded in 1991 in Paris. Polykali is a collaborative workshop where market researchers design creative methodologies, and sometimes build informal teams with graphic designers, film makers, and writers, if a specific project requires a 360° approach.
Véronique has a master’s degree in philosophy from the University of Paris Sorbonne. Véronique started working as market researcher more than 20 years ago after diverse experiences in audio-visual production companies and advertising agencies. Working as freelance researcher for GfK, Ipsos, and Sofres, she founded TransOceanic, a dual base company, later merged with Polykali.
Member of QRCA, ICG, Qualitative Club Paris
Very experienced in consumer goods, particularly food, cosmetics, fragrances, and fashion,Véronique also has substantial experience in automotive, healthcare, media, petfood, and energy.
Adapting methodologies to each case and combining them if necessary, Veronique is a skilled facilitator of focus groups, creative workshops, in-depth interviews.
Skilled at insights hunting through ethnographic research (offline and online), desk research, interviews of experts and online bulletin boards.
Prospective tools: scenarios for brands, products, services, from benchmark to concept writing.
Collaborative spirit: building teams according to specific projects thanks to a close network of strategic planners, art directors, strategists, web designers, film makers; combining skills in a consumer-centric approach.