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# Think Global Qualitative

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## Posts

- [Global Village: Teens and Technology](https://thinkglobalqualitative.com/teens-and-technology) - International project found that similarities among global teens outweigh the differences in many areas when it comes to attitudes to communication technology.
- [Rolls-Royce Develops Global Employment Value Proposition](https://thinkglobalqualitative.com/case-study-2) - Rolls-Royce needed to understand the core values and complex needs of current and future potential employees to revise its global Employment Value Proposition.
- [Men's and Women's Relationships are Changing in Mexico](https://thinkglobalqualitative.com/mens-and-womens-relationships-are-changing-in-mexico) - The economic crisis of the 1980s accelerated changes in the traditional roles of men and women primarily by increasing women's participation in the workforce.
- [Exploring a Mini World for Maxi Insight](https://thinkglobalqualitative.com/exploring-a-mini-world-for-maxi-insight) - This research shows a small Online Community or MROC that has been selected carefully and facilitated with the toolbox of a qualitative researcher can provide deep insights for strategic marketing decisions.
- [Mobile Unleashed: Dogs Go Mobile and Connect Online](https://thinkglobalqualitative.com/mobile-unleashed-dogs-go-mobile-and-connect-online) - Think Global Qualitative Associates conducted a multi-country project on the role of dogs in the lives of their owners as a way to explore global differences.
- [Make a Ch@nge!](https://thinkglobalqualitative.com/make-a-chnge) - This research project about climate change identifies individual effects, what is happening in different parts of the world, and what can be done to make a change.
- [What's Behind the Success of Pokemon Go?](https://thinkglobalqualitative.com/whats-behind-the-success-of-pokemon-go) - We did a quick study to try to find out how Pokemon Go became an instant sensation. Within 48 hours we had feedback from more than 60 people in multiple countries.
- [8 Key Takeaways from the 2017 Women's March](https://thinkglobalqualitative.com/8-key-takeaways-from-the-2017-womens-march) - The Women’s March of Jan. 21, 2017 is among the largest peaceful protest demonstrations that has ever occurred. We did a flash study and learned 8 key things.
- [The Walk for Respect for Mexico: Analysis of Conversations in Digital Media](https://thinkglobalqualitative.com/the-walk-for-respect-for-mexico-analysis-of-conversations-in-digital-media) - On Feb. 11, 2017 a Citizen March for Respect of Mexico was held to protest U.S immigration policies. This report examines social media discourse about the event.
- [Political Communication In The Age of Broken Expectations](https://thinkglobalqualitative.com/political-communication-in-the-age-of-broken-expectations) - Communicating a message to someone who is hopeful and growing, needs a different process than addressing someone who is stressed and unsure of their future.
- [How Brands Are Being Affected by Facebook's New Algorithm](https://thinkglobalqualitative.com/how-brands-are-being-affected-by-facebooks-new-algorithm) - 2018 started with the announcement of changes to Facebook's algorithm which determines the order in which publications are presented to viewers. These variations are highly relevant because brands will need to modify the ways in which they interact with users in order to increase reach and brand recognition.
- [From Cheaters and Repeaters to True-Blue Participants](https://thinkglobalqualitative.com/from-cheaters-and-repeaters-to-true-blue-participants) - Corporate decision makers are rightly questioning whether or not they are receiving accurate information from their field services. Researchers with experience and integrity know how to avoid this pitfall. Here are some ways to recruit true-blue participants.
- [Social Networks in Mexico Go Crazy Over Guillermo del Toro's Oscar Success](https://thinkglobalqualitative.com/social-networks-in-mexico-go-crazy-over-guillermo-del-toros-oscar-success) - Think Global Qualitative associate Astrid Velasquez was part of a team in Mexico watching the response on social media to the 90th Oscar Ceremony while it was happening on March 4, 2018.
- [Creating Immersive Qualitative Reports](https://thinkglobalqualitative.com/creating-immersive-qualitative-reports) - No matter how strong your PowerPoint skills are, the richness of today’s immersive qualitative reports is not fully captured in slides. Using a website to deliver the report allows for the incorporation of images, audio and video clips. And it means you still have room for lots of text to deliver nuanced analysis.
- [Same but different: Qualitative Research with Charities](https://thinkglobalqualitative.com/same-but-different-qualitative-research-with-charities) - Audience insight projects with charities (not-for-profits) can be extremely rewarding for qualitative researchers. Case Study on how demanding this can be
- [Behavioral Economics Leads to More Effective Research](https://thinkglobalqualitative.com/behavioral-economics-leads-to-more-effective-research) - Behavioral economics can help market researchers get people to reveal the things that truly motivate their decisions, not just what they "think" motivates them.
- [Do You Really Need a Local Moderator? Pros and Cons](https://thinkglobalqualitative.com/do-you-really-need-a-local-moderator-pros-and-cons) - There are pros and cons to using a local moderator when you're doing multi-country research in other English-speaking countries. Here's our take.
- [Conference Panels: Boring or Brilliant?](https://thinkglobalqualitative.com/conference-panels-boring-or-brilliant) - A conference panel can either be the highlight of the day, or a yawn-fest with a room full of people checking their handhelds. Here's my Top 10 moderating tips.
- [Customer Experience Increases Company Profits](https://thinkglobalqualitative.com/customer-experience-increases-company-profits) - Customer experience or CX is not just a buzzword, it's an approach that can win new customers, slash churn and turn customers into evangelists.
- [Helping Your Corporate Clients Develop a Contingency Plan During a Brand Image Crisis](https://thinkglobalqualitative.com/helping-your-corporate-clients-develop-a-contingency-plan-during-a-brand-image-crisis) - There's no cure-all method to remedy company crises, but there are things we can do as market researchers to help clients manage their key brand assets.
- [Spice Up Your Insights: Hybrid Methodology Adds Flavour](https://thinkglobalqualitative.com/spice-up-your-insights-hybrid-methodology-adds-flavour) - Just as seasonings enhance food flavor, hybrid research designs enhance the value and richness of insights and reduce the risk of not hearing the consumer.
- [How to Read the Minds of Competitors: Ethical War Games!](https://thinkglobalqualitative.com/how-to-read-the-minds-of-competitors-ethical-war-games) - When you launch in the marketplace, how will your competitors react? A facilitated war game will (ethically) get inside the minds of your competitors to find out.
- [Customer Experience: Mapping the Customer Journey](https://thinkglobalqualitative.com/customer-experience-mapping-the-customer-journey) - Competitive advantage is hard to come by. Understanding the end-to-end customer experience is a powerful tool for developing a stronger competitive position.
- [Research Blind Spots: Understanding the Impact of Culture and Literacy Levels](https://thinkglobalqualitative.com/research-blind-spots-understanding-the-impact-of-culture-and-literacy-levels) - Lower-income segments can offer new growth opportunities for marketers only if they bother to understand these potential customers’ unmet needs.
- [Using a Global Blitz Community to Eliminate Borders & Increase Connectivity](https://thinkglobalqualitative.com/using-a-global-blitz-community-to-eliminate-borders-increase-connectivity) - By making use of growing connectivity and smartphones it has become easier to take down borders and quickly conduct on-the-spot research on a global level.
- [Customer Decision-Making: Going Beyond the Rational](https://thinkglobalqualitative.com/customer-decision-making-going-beyond-the-rational) - How to get beyond research participants' rational explanations to find the true motivators behind their decisions
- [One Size Doesn’t Fit All](https://thinkglobalqualitative.com/one-size-doesnt-fit-all) - The Covid-19 pandemic has had a disproportionate impact on marginalized populations in the United States. Learn to engage with these audiences more successfully
- [Re-Thinking the Rules of Engagement for Virtual Research Theatre](https://thinkglobalqualitative.com/re-thinking-the-rules-of-engagement-for-virtual-research-theatre) - Guidelines to elevate engagement for a more insightful qualitative study, in-person or virtual, and inspire you to re-think your approaches to engagement.
- [Conduct Better Multinational Research by Accounting for Cultural Differences](https://thinkglobalqualitative.com/conduct-better-multinational-research-by-accounting-for-cultural-differences)
- [Micro Culturalism is a weapon you need in your arsenal](https://thinkglobalqualitative.com/micro-culturalism-is-a-weapon-you-need-in-your-arsenal) - Roben Allong explains why micro culturalism is the secret weapon you need to understand changing consumer behaviors and achieve business objectives.
- [How Good Working Relationships Can Contribute to Seriously Useful Research](https://thinkglobalqualitative.com/how-good-working-relationships-can-contribute-to-seriously-useful-research) - Discussions about what constitutes useful research and insights will probably focus on the role of the research provider’s team, and what they should and should not do. I would, however, like to content that producing useful research results should be a shared responsibility and requires collaboration between the research and client teams.
- [Design Thinking](https://thinkglobalqualitative.com/design-thinking) - Much is heard about Design Thinking and much is discussed of how we, Qualitative Researchers, can use it in our practises as a problem solution methodology to help our clients maximise the potential of their innovation processes and deliver outstanding results. But what is Design Thinking?
- [Rethinking Incentives – Finding and Engaging Participants without Paying Incentives](https://thinkglobalqualitative.com/rethinking-incentives-finding-and-engaging-participants-without-paying-incentives) - Finding and Engaging Participants without Paying Incentives
- [Buy-ology: A book review of Martin Lindstrom's book about neuromarketing research and its importance for marketers](https://thinkglobalqualitative.com/buy-ology-a-book-review-of-martin-lindstroms-book-about-neuromarketing-research-and-its-importance-for-marketers) - A review of Martin Lindstrom's book Buy-ology, highlighting the important learning from neuromarketing studies for marketers.
- [Rob Volpe](https://thinkglobalqualitative.com/rob-volpe) - Rob founded Ignite 360 with the intention to push beyond the 'why' in order to deliver to clients real-life, relevant business implications and recommendations.
- [Astrid Velasquez](https://thinkglobalqualitative.com/astrid-velasquez) - Born and living in Mexico, Astrid understands Latinos and their culture. She is founder of Fieldable Research which manages project across Latin America.
- [Jeff Hecker](https://thinkglobalqualitative.com/jeff-hecker) - Jeff’s 20-years of experience ad agencies McCann and JWT, client-side companies like Yellow Pages and Rogers, and research with Athena Brand Wisdom, where he is a founding Principal.
- [Translation and Multilanguage Qualitative](https://thinkglobalqualitative.com/translation-for-multilanguage-qualitative-research) - The goal in qualitative research is to elicit well-described experiences and emotions. This is best achieved when people communicate in their native language.
- [Roben Allong](https://thinkglobalqualitative.com/roben-allong) - Roben Allong, founder of Lightbeam Communications, applies unparalleled market research acumen, diverse experience, and prescient vision to client initiatives.
- [Jay Zaltzman](https://thinkglobalqualitative.com/jay-zaltzman) - Jay Zaltzman is president of Bureau West Market Research, which conducts research for a wide variety of clients utilizing a range of different approaches.
- [Mobile Qualitative Research](https://thinkglobalqualitative.com/mobile-qualitative-research) - Mobile technology is helping transform research projects from stand-alone, project-based studies to a continuous research process.
- [The Nuances of English](https://thinkglobalqualitative.com/the-nuances-of-english) - Cultural differences between markets – even when all are predominantly English-speaking – can be large and important for marketing success.
- [Timing Multilanguage Qualitative](https://thinkglobalqualitative.com/timing-multilanguage-qualitative-research) - Some languages and cultures are faster, others slower. If you design in a “fast” language, you need to allow more time for “slow” languages.
- [Véronique Gaboriau](https://thinkglobalqualitative.com/veronique-gaboriau) - Paris-based Véronique Gaboriau is president of Polykali, a collaborative research and branding company where market researchers design creative methodologies.
- [Inverted Ethnography](https://thinkglobalqualitative.com/inverted-ethnography) - Self-administered video recordings and cellphone pictures, taken by family members can yield superior insights to the usual home ethnographic techniques.
- [Online Non-Verbal Communication](https://thinkglobalqualitative.com/online-non-verbal-communication) - Even when you can't see the people you are communicating with online, you can pick up on their non-verbal cues -- if you know what to "listen" for.
- [Fact or Fiction? Qual Differences in the Big Three Western European Countries](https://thinkglobalqualitative.com/fact-or-fiction-qual-differences-in-the-big-three-western-european-countries) - In Western Europe we tend to believe that we are quite similar to our immediate neighbors. But similar does not mean the same: There are differences.
- [Can the Future of South African Research be Built With BRICS?](https://thinkglobalqualitative.com/can-the-future-of-south-african-research-be-built-with-brics) - South Africa is emerging as a gateway to the rest of Africa's markets and its market research industry is seen as highly developed and established.
- [Hana Klouckova](https://thinkglobalqualitative.com/hana-klouckova) - Hana Klouckova has business experience on the client side and the agency side, which allows her to turn research into practical tools for business decisions.
- [Using Meditative Focus Groups to Improve Products and Communication](https://thinkglobalqualitative.com/using-meditative-focus-groups-to-improve-products-and-communication) - The qualitative methodology "Alive Dream" helps people get back to key moments connected to the product or category while in a meditative state or deeply relaxed.
- [Sofia Costa Alves](https://thinkglobalqualitative.com/sofia-costa-alves) - Sofia Costa Alves is one of a handful of international executives who have successfully navigated global brands across continents.
- [Customers aren’t as irrational as they seem](https://thinkglobalqualitative.com/customers-arent-as-irrational-as-they-seem)
- [How Economic Uncertainty Is Reshaping Latin American Consumption](https://thinkglobalqualitative.com/economic-uncertainty-latin-america) - Economic uncertainty in Latin America doesn't stop consumption — it transforms it. Discover how consumers adapt, redefine value, and innovate under pressure.
- [Why Informal Economies Shape Consumer Innovation in Latin America](https://thinkglobalqualitative.com/why-informal-economies-shape-consumer-innovation-in-latin-america) - How informal economies in Latin America drive consumer innovation — and what market researchers need to know to capture real behavior.
- [Strong Leadership Skills for Market Research Consultants in the World of AI](https://thinkglobalqualitative.com/strong-leadership-skills-for-market-research-consultants-in-the-world-of-ai) - Discover key leadership skills in market research—strategic thinking, communication, and emotional intelligence to thrive in the age of AI.
- [Boosting the Speed and Impact of Insights in Market Research](https://thinkglobalqualitative.com/boosting-the-speed-and-impact-of-insights-in-market-research) - Discover how to accelerate market research insights with agile methods, AI, and storytelling—delivering faster, clearer, and more actionable results
- [Embracing the Hybrid Future: New Techniques and Approaches in Market Research](https://thinkglobalqualitative.com/embracing-the-hybrid-future-new-techniques-and-approaches-in-market-research) - Hybrid Market Research 2025: Kombiniere Methoden & Datenquellen für schnellere, tiefere Insights – agil, KI-gestützt & zukunftssicher.
- [Cultural pitfalls when selling to US customers](https://thinkglobalqualitative.com/cultural-pitfalls-when-selling-to-us-customers)
- [Using ethnography to get at the truth](https://thinkglobalqualitative.com/using-ethnography-to-get-at-the-truth) - Jay Zaltzman explains how ethnographic research and indirect questioning uncover real customer behavior, revealing how your product fits into their lives.
- [How to avoid bias in research](https://thinkglobalqualitative.com/how-to-avoid-bias-in-research) - Discover how market researchers can minimize their influence on participants to uncover genuine thoughts, feelings, and motivations. Insights by Jay Zaltzman.
- [Learn to use AI now... before the competition](https://thinkglobalqualitative.com/learn-to-use-ai-now-before-the-competition) - AIhas been in the news lately because a recent advance in the technology now makes AI both significantly more advanced and more accessible to businesses.
- [DAVID YING HON HO](https://thinkglobalqualitative.com/david-ying-hon-ho)
- [LISA STEADMAN](https://thinkglobalqualitative.com/lisa-steadman)
- [CYNTHIA TELLO](https://thinkglobalqualitative.com/cynthia-tello)
- [Do better research](https://thinkglobalqualitative.com/do-better-research)
- [Piyul Mukherjee](https://thinkglobalqualitative.com/piyul-mukherjee) - Piyul Mukherjee, based in Mumbai, India, specializes in brand equity and positioning, strategy and communication issues. She is co-founder of Quipper Research.
- [Brand Image Crisis](https://thinkglobalqualitative.com/brand-image-crisis) - Helping your Corporate clients in developing a contingency plan against a brand image crisis.
- [Corette Haf](https://thinkglobalqualitative.com/corette-haf) - Corette Haf has more than 30 years experience in marketing research. She is one of South Africa's leading experts in online qualitative research.
- [Ilka Kuhagen](https://thinkglobalqualitative.com/ilka-kuhagen) - Ilka Kuhagen is a qualitative researcher and consultant based in Munich. Multilingual, she is a frequent speaker on global research and new methodologies.
- [Susan G Abbott](https://thinkglobalqualitative.com/susan-g-abbott) - Susan G Abbott is a specialist in customer insight and creative problem solving. Based in Toronto, Canada, she is the founder of Abbott Research & Consulting.
- [Germany in times of Corona](https://thinkglobalqualitative.com/germany-in-times-of-corona) - After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th 2020- Advent, Christmas and even New Year’s Eve - hard to imagine how people would comply and deal with the limitations. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers
- [The most exciting, and terrifying, time to be in consumer insights](https://thinkglobalqualitative.com/the-most-exciting-and-terrifying-time-to-be-in-consumer-insights) - As a moderator, the dream scenario for any focus group or group discussion is when the participants pick up and begin having the conversation without you needing to push, prod or probe. It’s like gold. And gold is what I felt like we struck when we asked 3 of the brightest client-side insights leaders we
- [How consumer insourcing is impacting you and your business (and 3 steps to deal with it)](https://thinkglobalqualitative.com/how-consumer-insourcing-is-impacting-you-and-your-business-and-3-steps-to-deal-with-it) - “Home sweet home” has never had the same meaning as it does today. After 15 months of life altered by pandemic, Americans entered the summer of 2021 with dreams of a return to normalcy. But a funny thing happened as life opened up. Some people found that being out of the house and ‘normal’ wasn’t
- [Mexican Millennials Respond to the Pandemic](https://thinkglobalqualitative.com/mexican-millennials-respond-to-the-pandemic) - Highlights from online study among younger respondents around the world in order to identify the core emotions and potential trends that have emerged.
- [Teetering on the Edge. Of survival](https://thinkglobalqualitative.com/teetering-on-the-edge-of-survival) - As the city hurtles into yet another lockdown, we deep dive into the lives of three women in Mumbai. A female taxi-driver, a nurse from Kerala and a skilled beautician who now works in a factory as a daily wage earner. These women had arrived in the metropolis, known as Mayanagri, the City of Dreams,
- [Marketers Get a GRIP on the New Normal](https://thinkglobalqualitative.com/marketers-get-a-grip-on-the-new-normal)
- [Every Cloud has a Silver Lining](https://thinkglobalqualitative.com/every-cloud-has-a-silver-lining) - After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th. Advent, Christmas and even New Year’s Eve - hard to imagine how people would comply and deal with the limitations. That day, IKM started an online community to observe changes in behavior, compliance, emotions, and observations of consumers in their

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