Global

We are an experienced global team. Senior expert researchers that deliver great data, speak the voice of your customer, and can make meaningful recommendations for each market.

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Local

You need local insights to power global growth. Local perspective from country experts leads to valid global results.

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Experts

Qualitative experts – it's not an add-on; it's our passion and purpose.

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Boutique Style

One co-ordination point: your local representative from proposal to presentation. Combinations of methods to meet your unique needs.

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Véronique Gaboriau

Rethinking Incentives – Finding and Engaging Participants without Paying Incentives

Situation A German start-up assigned IKM with a user analysis of their potential target group. The difficulty: as a start-up the client’s budget was tight, and they could not afford to pay any incentive to participants. Therefore, an alternative to the traditional incentive-based recruiting had to be applied to find respondents willing to participate for

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Creating Immersive Qualitative Reports

No matter how strong your PowerPoint skills are, the richness of today’s immersive qualitative projects is not fully captured in slides. Slides are too linear. The addition of high-resolution images (collages, journey maps, still photos), audio and video clips make for large files that are not easily shared. And we still need text, often lots

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