Global

We are an experienced global team. Senior expert researchers that deliver great data, speak the voice of your customer, and can make meaningful recommendations for each market.

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Local

You need local insights to power global growth. Local perspective from country experts leads to valid global results.

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Experts

Qualitative experts – it's not an add-on; it's our passion and purpose.

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Boutique Style

One co-ordination point: your local representative from proposal to presentation. Combinations of methods to meet your unique needs.

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Astrid Velasquez

Astrid Velasquez

Conduct Better Multinational Research by Accounting for Cultural Differences

While it may seem counter-intuitive, sometimes conducting research in different countries in an identical manner is NOT the most effective approach! This article draws on the experience of our ThinkGlobal Qualitative associates and provides examples of smart ways in which they modified market research for their countries in order to obtain more accurate results. Read

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Mexican Millennials Respond to the Pandemic

During the pandemic, ThinkGlobal Qualitative and its partners conducted a two-week-long multi-country online study among younger respondents around the world in order to identify the core emotions and potential trends that have emerged among consumers. The study was conducted in Mexico, USA, France, Germany and South Africa. These are highlights of our findings in Mexico

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