Global

We are an experienced global team. Senior expert researchers that deliver great data, speak the voice of your customer, and can make meaningful recommendations for each market.

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Local

You need local insights to power global growth. Local perspective from country experts leads to valid global results.

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Experts

Qualitative experts – it's not an add-on; it's our passion and purpose.

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Boutique Style

One co-ordination point: your local representative from proposal to presentation. Combinations of methods to meet your unique needs.

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Véronique Gaboriau

Conduct Better Multinational Research by Accounting for Cultural Differences

While it may seem counter-intuitive, sometimes conducting research in different countries in an identical manner is NOT the most effective approach! This article draws on the experience of our ThinkGlobal Qualitative associates and provides examples of smart ways in which they modified market research for their countries in order to obtain more accurate results. Read

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Marketers Get a GRIP on the New Normal

We conducted research with marketing and insights professionals around the world to understand the challenges they are facing during this crisis and best practices in handling those challenges.  The top four challenges raised were: Growth – how to maintain and grow the business in a volatile world Recovery – how to function most effectively in

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