Global

We are an experienced global team. Senior expert researchers that deliver great data, speak the voice of your customer, and can make meaningful recommendations for each market.

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Local

You need local insights to power global growth. Local perspective from country experts leads to valid global results.

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Experts

Qualitative experts – it's not an add-on; it's our passion and purpose.

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Boutique Style

One co-ordination point: your local representative from proposal to presentation. Combinations of methods to meet your unique needs.

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Roben Allong

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One Size Doesn’t Fit All

The advent of the Covid-19 pandemic has had a disproportionate impact on marginalized populations in the United States. This article by Roben Allong, Patricia Lopez and Iris Yim, the cover story of the July 2020 issue of Quirk’s magazine, explores possible contextual and cultural factors behind the pandemic’s impacts specifically on Hispanic, African American and

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Same but different: Qualitative Research with Charities

Situation Audience insight projects with charities (not-for-profits) can be extremely rewarding for qualitative researchers: the content is usually rich and deeply human, clients are usually highly engaged and supportive, and there is a real sense that the insights gained are helping make a difference to people’s lives. However, the research process is often more complicated

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