Do better research

Posted On: 07/8/24

By: Jay Zaltzman   

I just got back from the QRCA Worldwide Qualitative Research Conference in Lisbon – there was a lot of great content packed into 2.5 days, as well as a dinner at the amazing Palacio Conde d’Obidos, shown here. It occurred to me that we were all there for the same reason: to learn ways to […]

Brand Image Crisis

Posted On: 06/1/23

By: Astrid Velasquez   

Helping your Corporate clients in developing a contingency plan against a brand image crisis. In today’s fast-paced and interconnected world, brands are constantly vulnerable to various crises that can severely impact their reputation, customer trust, and overall business success. From product recalls and data breaches to scandals involving key executives, brand crises can arise from […]

Learn to use AI now… before the competition

Posted On: 02/28/23

By: Jay Zaltzmann   

Artificial intelligence (AI) has been in the news lately because a recent advance in the technology now makes AI both significantly more advanced and more accessible to businesses. While in the past, companies needed big budgets and teams of developers to utilize AI, current tools have opened the technology to medium and even small companies. […]

The most exciting, and terrifying, time to be in consumer insights

Posted On: 06/17/21

By: Rob Volpe   

As a moderator, the dream scenario for any focus group or group discussion is when the participants pick up and begin having the conversation without you needing to push, prod or probe. It’s like gold. And gold is what I felt like we struck when we asked 3 of the brightest client-side insights leaders we […]

Micro Culturalism is a weapon you need in your arsenal

Posted On: 09/26/20

By: Roben Allong   

Today’s marketer can’t just target a segment based on superficial data. In this Greenbook article, Roben Allong explains why micro culturalism is the secret weapon you need to understand changing consumer behaviors and achieve business objectives.   Read the article:

Conduct Better Multinational Research by Accounting for Cultural Differences

Posted On: 07/28/20

By: Jay Zaltzman   

While it may seem counter-intuitive, sometimes conducting research in different countries in an identical manner is NOT the most effective approach! This article draws on the experience of our ThinkGlobal Qualitative associates and provides examples of smart ways in which they modified market research for their countries in order to obtain more accurate results. Read […]

One Size Doesn’t Fit All

Posted On: 07/2/20

By: Roben Allong   

The advent of the Covid-19 pandemic has had a disproportionate impact on marginalized populations in the United States. This article by Roben Allong, Patricia Lopez and Iris Yim, the cover story of the July 2020 issue of Quirk’s magazine, explores possible contextual and cultural factors behind the pandemic’s impacts specifically on Hispanic, African American and […]

Re-Thinking the Rules of Engagement for Virtual Research Theatre

Posted On: 05/20/20

By: Roben Allong   

Covid-19 has changed the rules of human engagement. Behaviors such as hugging, kissing, laughing out loud, that we use to show connection and engagement, are no longer acceptable without wearing a face covering or social distancing.  As the frequency of online qual research accelerates, this crisis presents a unique opportunity to adapt and create new […]

Rethinking Incentives – Finding and Engaging Participants without Paying Incentives

Posted On: 07/11/19

By: Ilka Kuhagen   

Situation A German start-up assigned IKM with a user analysis of their potential target group. The difficulty: as a start-up the client’s budget was tight, and they could not afford to pay any incentive to participants. Therefore, an alternative to the traditional incentive-based recruiting had to be applied to find respondents willing to participate for […]

How Good Working Relationships Can Contribute to Seriously Useful Research

Posted On: 06/26/19

By: Corette Haf   

  Discussions about what constitutes useful research and insights will probably focus on the role of the research provider’s team, and what they should and should not do. I would, however, like to contend that producing useful research results should be a shared responsibility and requires collaboration between the research and client teams. “Distributed by […]