Ilka Kuhagen

Brief Bio

Ilka Kuhagen is an independent researcher and consultant, based in Munich, Germany. She graduated from the Ludwig-Maximilian-University, Munich, in business administration, having focused on marketing and psychology. After several years in consultancy with Roland Berger and UBM International Industrial Research, Ilka began working as an independent qualitative consultant in 1994. In 2016, she founded IKM GmbH. Bilingual in English and German, and fluent in French and Spanish she is a truly international researcher. Having been trained by CPSI in Creative Problem Solving, Ilka also leads workshops for ideation and co-creation.

Ilka Kuhagen served 8 years on the Board of QRCA and 7 years on the Consulting Board of BVM.

Ilka is a frequent speaker on topics related to global research and new methodologies such as online and mobile for qualitative research.

Member of ESOMAR. QRCA and BVM.

Category Experience

Experienced in b2b market research as well as employee studies, pharma and healthcare with KOLs, patients and physicians. Ilka also has conducted many consumer projects ranging from incontinence to online shopping.


A skilled facilitator of focus groups, executive interviews and idea-creation workshops, Ilka is also very experienced in online qualitative research (online focus groups, bulletin boards and communities) and loves to combine methodologies in a hybrid approach.


Tips To Successfully Organize International Research
This article discusses the different project management stages and special requirements of global projects. Spring 2014, Greenbook

Fact or Perception? Qual Differences in the Big Three Western European Countries
Summer 2013, QRCA Views

Taking Advantage of Smartphones for Responsive, Targeted Findings (in English)
In 2011, Ilka and Janina Kuhagen set out to trial the latest tools for mobile research in a real project setting. They summarized their impressions and learnings for QRCA Views.

Agile with Iterative Global Research
International projects on a global scale can easily get overwhelming with cost and project management. Try an iterative approach to save time and cost.

Rethinking Incentives
Finding and Engaging Participants without Paying Incentives

Just Married! A love story between qualitative research and social listening
This paper uses a case study to shed light on the methodological possibilities that open up with the combinateion of social media  listening  and  more  traditional  qualitative interviewing techniques.

Taking Advantages of Smartphones for Responsive, Targeted Findings
Ilka and Janina Kuhagen set out to trial the latest tools for mobile research in a real project setting. For QRCA Views, they summarised their impressions and learnings.