Posted On: 08/8/25
By: Jay Zaltzman
From the outside, the US can look like a wide-open market: large, affluent, and English-speaking. But many international brands have learned the hard way that what works at home doesn’t always land with American customers. Even globally sophisticated companies have stumbled by overlooking cultural cues, customer expectations, or just how different the US really is. […]
Posted On: 03/15/22
By: Ilka Kuhagen
After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th 2020- Advent, Christmas and even New Year’s Eve – hard to imagine how people would comply and deal with the limitations. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers […]
Posted On: 08/17/21
By: Rob Volpe
“Home sweet home” has never had the same meaning as it does today. After 15 months of life altered by pandemic, Americans entered the summer of 2021 with dreams of a return to normalcy. But a funny thing happened as life opened up. Some people found that being out of the house and ‘normal’ wasn’t […]
Posted On: 04/10/21
By: Piyul Mukherjee
As the city hurtles into yet another lockdown, we deep dive into the lives of three women in Mumbai. A female taxi-driver, a nurse from Kerala and a skilled beautician who now works in a factory as a daily wage earner. These women had arrived in the metropolis, known as Mayanagri, the City of Dreams, […]
Posted On: 01/11/21
By: Ilka Kuhagen
After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th. Advent, Christmas and even New Year’s Eve – hard to imagine how people would comply and deal with the limitations. That day, IKM started an online community to observe changes in behavior, compliance, emotions, and observations of consumers in their […]
Posted On: 09/5/20
By: Astrid Velasquez
During the pandemic, ThinkGlobal Qualitative and its partners conducted a two-week-long multi-country online study among younger respondents around the world in order to identify the core emotions and potential trends that have emerged among consumers. The study was conducted in Mexico, USA, France, Germany and South Africa. These are highlights of our findings in Mexico […]
Posted On: 07/29/20
We conducted research with marketing and insights professionals around the world to understand the challenges they are facing during this crisis and best practices in handling those challenges. The top four challenges raised were: Growth – how to maintain and grow the business in a volatile world Recovery – how to function most effectively in […]
Posted On: 08/1/19
By: Darren Harvey
Situation Audience insight projects with charities (not-for-profits) can be extremely rewarding for qualitative researchers: the content is usually rich and deeply human, clients are usually highly engaged and supportive, and there is a real sense that the insights gained are helping make a difference to people’s lives. However, the research process is often more complicated […]
Posted On: 05/3/18
By: Susan G Abbott
No matter how strong your PowerPoint skills are, the richness of today’s immersive qualitative projects is not fully captured in slides. Slides are too linear. The addition of high-resolution images (collages, journey maps, still photos), audio and video clips make for large files that are not easily shared. And we still need text, often lots […]
Posted On: 03/14/18
The Academy of Motion Picture Arts and Sciences appears to be making a clear appeal to equality and inclusion for all cultures, preferences and genders. And people are talking about the Academy and the 2018 Oscars in a way that has never happened before. Think Global Qualitative associate Astrid Velasquez was part of a team […]