Case Studies

Teetering on the Edge. Of survival

Posted On: 04/10/21

By: Piyul Mukherjee   

As the city hurtles into yet another lockdown, we deep dive into the lives of three women in Mumbai. A female taxi-driver, a nurse from Kerala and a skilled beautician who now works in a factory as a daily wage earner. These women had arrived in the metropolis, known as Mayanagri, the City of Dreams, […]

Every Cloud has a Silver Lining

Posted On: 01/11/21

By: Ilka Kuhagen   

After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th. Advent, Christmas and even New Year’s Eve – hard to imagine how people would comply and deal with the limitations. That day, IKM started an online community to observe changes in behavior, compliance, emotions, and observations of consumers in their […]

Mexican Millennials Respond to the Pandemic

Posted On: 09/5/20

By: Astrid Velasquez   

During the pandemic, ThinkGlobal Qualitative and its partners conducted a two-week-long multi-country online study among younger respondents around the world in order to identify the core emotions and potential trends that have emerged among consumers. The study was conducted in Mexico, USA, France, Germany and South Africa. These are highlights of our findings in Mexico […]

Marketers Get a GRIP on the New Normal

Posted On: 07/29/20

By: Jay Zaltzman    Roben Allong   

We conducted research with marketing and insights professionals around the world to understand the challenges they are facing during this crisis and best practices in handling those challenges.  The top four challenges raised were: Growth – how to maintain and grow the business in a volatile world Recovery – how to function most effectively in […]

Same but different: Qualitative Research with Charities

Posted On: 08/1/19

By: Darren Harvey   

Situation Audience insight projects with charities (not-for-profits) can be extremely rewarding for qualitative researchers: the content is usually rich and deeply human, clients are usually highly engaged and supportive, and there is a real sense that the insights gained are helping make a difference to people’s lives. However, the research process is often more complicated […]

Creating Immersive Qualitative Reports

Posted On: 05/3/18

By: Susan G Abbott   

No matter how strong your PowerPoint skills are, the richness of today’s immersive qualitative projects is not fully captured in slides. Slides are too linear. The addition of high-resolution images (collages, journey maps, still photos), audio and video clips make for large files that are not easily shared. And we still need text, often lots […]

From Cheaters and Repeaters to True-Blue Participants

Posted On: 03/7/18

By: Rebecca Bryant   

Rumors hinted at it. A whistle blower tipped off Der Spiegel Online, one of the most widely read German-language news websites, about data collectors’ cheating. In one case, of 10,000 completed records in a data set, over 8,000 were falsified by the field service. Imagine the impact on companies that use research results to make […]