Posted On: 04/16/26
By: Jay Zaltzman
A core idea in behavioral economics is that customers don’t always behave rationally. From Dan Ariely’s Predictably Irrational onward, we’ve had a language for the ways decisions deviate from purely logical models. That lens has been useful, but it may also have led us, subtly, in the wrong direction. What if many of the decisions […]
Posted On: 04/13/26
By: Astrid Velásquez
Economic uncertainty has long been part of the Latin American context. Inflation, currency volatility, and political transitions are familiar realities for consumers across the region. However, uncertainty does not simply reduce consumption. Instead, it transforms how consumers prioritize, evaluate, and experience value. Across Latin America, households continuously adapt their spending habits in response to changing […]
Posted On: 04/13/26
By: Astrid Velásquez
In Latin America, the informal economy is not a marginal phenomenon – it is a defining feature of daily life. Across the region, a significant portion of economic activity occurs outside formal regulatory frameworks, influencing how consumers earn, spend, and innovate. For market research buyers, understanding this dynamic is essential: informal economies are not just constraints […]
Posted On: 08/8/25
By: Jay Zaltzman
From the outside, the US can look like a wide-open market: large, affluent, and English-speaking. But many international brands have learned the hard way that what works at home doesn’t always land with American customers. Even globally sophisticated companies have stumbled by overlooking cultural cues, customer expectations, or just how different the US really is. […]
Posted On: 03/15/22
By: Ilka Kuhagen
After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th 2020- Advent, Christmas and even New Year’s Eve – hard to imagine how people would comply and deal with the limitations. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers […]
Posted On: 08/17/21
By: Rob Volpe
“Home sweet home” has never had the same meaning as it does today. After 15 months of life altered by pandemic, Americans entered the summer of 2021 with dreams of a return to normalcy. But a funny thing happened as life opened up. Some people found that being out of the house and ‘normal’ wasn’t […]
Posted On: 04/10/21
By: Piyul Mukherjee
As the city hurtles into yet another lockdown, we deep dive into the lives of three women in Mumbai. A female taxi-driver, a nurse from Kerala and a skilled beautician who now works in a factory as a daily wage earner. These women had arrived in the metropolis, known as Mayanagri, the City of Dreams, […]
Posted On: 01/11/21
By: Ilka Kuhagen
After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th. Advent, Christmas and even New Year’s Eve – hard to imagine how people would comply and deal with the limitations. That day, IKM started an online community to observe changes in behavior, compliance, emotions, and observations of consumers in their […]
Posted On: 09/5/20
By: Astrid Velasquez
During the pandemic, ThinkGlobal Qualitative and its partners conducted a two-week-long multi-country online study among younger respondents around the world in order to identify the core emotions and potential trends that have emerged among consumers. The study was conducted in Mexico, USA, France, Germany and South Africa. These are highlights of our findings in Mexico […]
Posted On: 07/29/20
We conducted research with marketing and insights professionals around the world to understand the challenges they are facing during this crisis and best practices in handling those challenges. The top four challenges raised were: Growth – how to maintain and grow the business in a volatile world Recovery – how to function most effectively in […]