Think Global Qualitative: An international alliance of top qualitative researchers

Global

We are an experienced global team. Senior expert researchers that deliver great data, speak the voice of your customer, and can make meaningful recommendations for each market.

Local

You need local insights to power global growth. Local perspective from country experts leads to valid global results.

Experts

Qualitative experts – it's not an add-on; it's our passion and purpose.

Boutique Style

One co-ordination point: your local representative from proposal to presentation. Combinations of methods to meet your unique needs.

LISA STEADMAN

Do better research

I just got back from the QRCA Worldwide Qualitative Research Conference in Lisbon – there was a lot of great content packed into 2.5 days, as well as a dinner at the amazing Palacio Conde d’Obidos, shown here. It occurred to me that we were all there for the same reason: to learn ways to

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Germany in times of Corona

After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th 2020- Advent, Christmas and even New Year’s Eve – hard to imagine how people would comply and deal with the limitations. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers

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