Global

We are an experienced global team. Senior expert researchers that deliver great data, speak the voice of your customer, and can make meaningful recommendations for each market.

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Local

You need local insights to power global growth. Local perspective from country experts leads to valid global results.

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Experts

Qualitative experts – it's not an add-on; it's our passion and purpose.

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Boutique Style

One co-ordination point: your local representative from proposal to presentation. Combinations of methods to meet your unique needs.

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Piyul Mukherjee

The most exciting, and terrifying, time to be in consumer insights

As a moderator, the dream scenario for any focus group or group discussion is when the participants pick up and begin having the conversation without you needing to push, prod or probe. It’s like gold. And gold is what I felt like we struck when we asked 3 of the brightest client-side insights leaders we

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Germany in times of Corona

After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th 2020- Advent, Christmas and even New Year’s Eve – hard to imagine how people would comply and deal with the limitations. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers

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