Véronique Gaboriau

Strong Leadership Skills for Market Research Consultants in the World of AI

Artificial Intelligence is revolutionizing the market research industry—boosting speed, automating repetitive tasks, and enabling deep data analysis like never before. Yet, as AI reshapes our tools and methodologies, it also increases the demand for human leadership. In this evolving landscape, the most successful consultants aren’t just tech-savvy—they are powerful communicators, strategic thinkers, and empathetic collaborators.

Customers aren’t as irrational as they seem

A core idea in behavioral economics is that  customers don’t always behave rationally. From Dan Ariely’s Predictably Irrational onward, we’ve had a language for the ways decisions deviate from purely logical models. That lens has been useful, but it may also have led us, subtly, in the wrong direction. What if many of the decisions