Corette Haf

Brand Image Crisis

Helping your Corporate clients in developing a contingency plan against a brand image crisis. In today’s fast-paced and interconnected world, brands are constantly vulnerable to various crises that can severely impact their reputation, customer trust, and overall business success. From product recalls and data breaches to scandals involving key executives, brand crises can arise from

Germany in times of Corona

After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th 2020- Advent, Christmas and even New Year’s Eve – hard to imagine how people would comply and deal with the limitations. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers