Corette Haf

Strong Leadership Skills for Market Research Consultants in the World of AI

Artificial Intelligence is revolutionizing the market research industry—boosting speed, automating repetitive tasks, and enabling deep data analysis like never before. Yet, as AI reshapes our tools and methodologies, it also increases the demand for human leadership. In this evolving landscape, the most successful consultants aren’t just tech-savvy—they are powerful communicators, strategic thinkers, and empathetic collaborators.

How Economic Uncertainty Is Reshaping Latin American Consumption

Economic uncertainty has long been part of the Latin American context. Inflation, currency volatility, and political transitions are familiar realities for consumers across the region. However, uncertainty does not simply reduce consumption. Instead, it transforms how consumers prioritize, evaluate, and experience value. Across Latin America, households continuously adapt their spending habits in response to changing