When Rebecca (Bryant) first proposed her Think Global colleagues for a multi-country project, I was concerned about using independent researchers in each country that were not as familiar with our business needs and our internal corporate culture. However, after a series of discussions and conference calls between all research firms, the actual execution of the plan was seamless. I not only experienced personal attention from the principal in each country, but each principal flawlessly aided in navigating the cultural gaps that are part of any multi-country research effort. At the end of the day, what we needed, of course, were actionable insights – ones that were well grounded in the cultural context of the respective countries. We got that and more. What a fantastic experience!
Posted On: 01/21/15
Former vice-president of marketing, DenTek Oral Care