Conduct Better Multinational Research by Accounting for Cultural Differences

Posted On: 07/28/20

By: Jay Zaltzman   

QRCA VIEWS Magazine, Summer 2020While it may seem counter-intuitive, sometimes conducting research in different countries in an identical manner is NOT the most effective approach!

This article draws on the experience of our ThinkGlobal Qualitative associates and provides examples of smart ways in which they modified market research for their countries in order to obtain more accurate results.

Read the article here: