One Size Doesn’t Fit All

Posted On: 07/2/20

By: Roben Allong   

Quirk's Magazine, July 2020The advent of the Covid-19 pandemic has had a disproportionate impact on marginalized populations in the United States. This article by Roben Allong, Patricia Lopez and Iris Yim, the cover story of the July 2020 issue of Quirk’s magazine, explores possible contextual and cultural factors behind the pandemic’s impacts specifically on Hispanic, African American and Asian communities to provide a better understanding and foundation, post COVID-19, for more successful research studies and brand interaction, oriented towards these audiences.

Read the article here: