Micro Culturalism is a weapon you need in your arsenal

Posted On: 09/26/20

By: Roben Allong   

Image credit: greenbook.org

Today’s marketer can’t just target a segment based on superficial data. In this Greenbook article, Roben Allong explains why micro culturalism is the secret weapon you need to understand changing consumer behaviors and achieve business objectives.


Read the article: https://www.greenbook.org/mr/market-research-methodology/understanding-cultural-insights-the-new-next-consumer-battleground/