Marketers Get a GRIP on the New Normal

Posted On: 07/29/20

By: Jay Zaltzman    Roben Allong   

People wearing face masks

Image by Rawpixel

We conducted research with marketing and insights professionals around the world to understand the challenges they are facing during this crisis and best practices in handling those challenges.  The top four challenges raised were:

  • Growth – how to maintain and grow the business in a volatile world
  • Recovery – how to function most effectively in the new normal
  • Innovation – figuring out the new ways brands will interact with customers
  • Pivot – how to make those changes quickly and effectively

The white paper discusses those challenges and outlines approaches companies can use to not only survive the crisis, but actually thrive.  Read the white paper here: Marketers Get a GRIP TGQ