Rethinking Incentives – Finding and Engaging Participants without Paying Incentives
Posted On: 07/11/19
By: Ilka Kuhagen
Situation A German start-up assigned IKM with a user analysis of their potential target group. The difficulty: as a start-up the client’s budget was tight, and they could not afford to pay any incentive to participants. Therefore, an alternative to the traditional incentive-based recruiting had to be applied to find respondents willing to participate for […]