Sofia Costa Alves

Brief Bio

Sofia Costa Alves is one of a handful of international executives who have successfully navigated global brands across continents. She has a brilliant track record of growing, developing and researching brands in Europe, USA and South America.

Sofia started her career at Philip Morris, where she cut her teeth in classic brand management first in Portugal, then at the company’s European headquarters in Switzerland.

In 2001, she was recruited to London by Nestle, which she considers to be her Marketing and Re-search School. In 2003, Kimberly-Clark brought Sofia on board and she spent seven years in various roles in senior-level marketing positions across different European markets, which also entailed a significant amount of time working with the US headquarters.

In 2009, Sofia moved to Brazil and is now leading Strategic Qualitative Research & Innovation out of vibrant São Paulo, meeting the needs of both Brazilian companies looking for innovative qualitative research and top-level strategies and multinational companies looking to the Brazilian market to grow their brands.

Category Experience

Food, heath care, drinks, appliances, personal care, baby and child care, feminine care, finance, oral care, senior care, luxury, watches


On-line, mobile, ideation, innovation workshops, traditional, projective and visual techniques, strategic planning


Speaker at the North America QUAL 360 – Toronto, 2014
Guest panelist at the ESOMAR Global Health Care Forum – New York, 2010
Speaker at the ESOMAR Global Brand Forum – Paris, 2008
Speaker at the Global Benchmarking Group International Insights Forum -Amsterdam, 2007
Speaker at the Speed to Market Marketing Week Conference – London, UK, 2005
Speaker at the Innovation Summit 2004 Marketing Week Conference – London, 2004
Speaker at the ESOMAR conference Excellence in Consumer Insights 2 – Vienna, 2003
Key Note Speaker at AQR/QRCA Conference – Lisbon, 2003