Corette Haf

Brief Bio

Corette Haf pioneered online qualitative research in South Africa and is one of the country’s leading experts in the field. She has been a speaker at local and international market research conferences on this topic.

Corette holds a BA (Honors) degree in Industrial Psychology and Psychology from the Rand Afrikaans University, now the University of Johannesburg.

Corette spent five years with Research Surveys (Now Kantar) and was the founder of their qualitative division. She spent several years in Namibia as managing director of Lintas:Namibia.

Since 1993 she has managed her own specialist qualitative research consultancy.

She is passionate about all aspects of qualitative research including customer and employee experience research, and is a Certified Customer Journey Architect.

Corette is an active member of Qualitative Research Consultants Association (QRCA) and has served on the board of directors. She was the 2018 recipient of the organization’s prestigious President’s Award.

Category Experience

Corette is experienced in the following sectors: Financial services, B2B, retail, technology, telecommunications, media, fashion/cosmetics, energy

Methodologies

As a full service supplier of qualitative research, Corette is equally experienced moderating in-person and remote methods. She is experienced in UX and CX and is a Certified Customer Journey Architect. She can offer quantitative research through collaboration with a strategic partner.

Publications/Content

“How good working relationships can contribute to seriously useful research”
Southern African Journal of Marketing Research 2018

“Research Blindspots: Understanding the impact of culture and literacy levels”
QRCA conference, Los Angeles and Views, Summer 2017

“Spice up your insights. Hybrid digital adds flavour”
SAMRA Digital Digest, 2016

Mobile Qualitative Research: Innovative ways to leverage Africa’s mobile first society
With Ilka Kuhagen, MRMW Africa, Cape Town, November 2014

A Demand-side Perspective on Hospital Cash Plans in South Africa
December 2013, Finmark Trust

Can the Future of South African Research be Built With BRICS?
Fall 2013, QRCA Views

“Maximise the value of online/digital qualitative research”
SAMRA Qualitative Special Interest Group mini-conference, Cape Town, October 2012

“Touch, Pause, Engage: How to use mobile devices for consumer insights”
Presented with Andrea Chemaly, SAMRA conference, Vereeniging, June 2011

“Get a taste of LEMON – Understand your Unique Leadership Type and Develop More Successful Relationships”
QRCA conference, Philadelphia, October 2010

“Exploring new approaches with Cyberqual”
With Andrea Chemaly SAMRA Online Symposium, Johannesburg, November 2009

“How Global Is Your Village? Why You Should Do Online Qualitative Research In Your Corner Of The World!”
With Ilka Kuhagen, QRCA conference, Vancouver, October 2007 and Qcast June 2008

“Deeper more candid insights faster? It’s possible with online qualitative research”
With Andrea Chemaly, SAMRA Conference, Spier, May 2007