David Ying Hon Ho is an independent market research consultant based in the United States. Having permanently relocated to Portland, Oregon, he originally hails from Hong Kong.

With a research agency career spanning over three decades, David has successfully conducted numerous international studies for multinational corporations, most notably the technology and pharmaceutical companies in the US. Drawing from his diverse background of residing in various countries, conducting global fieldwork, and being fluent in multiple languages (At varying proficiency levels, David speaks Cantonese, Mandarin, Shanghainese, Japanese, et al), David has developed an acute sensitivity of the similarities as well as nuanced differences across markets and cultures.

 

David has overseen numerous qualitative projects and moderated face-to-face, phone or online discussions in Chinese-speaking markets (namely China, Hong Kong, and Taiwan). Additionally, he boasts extensive experience across all major APAC markets, such as Japan and Korea. David actively collaborates with various recruiters and field service providers, aligning with specific parameters such as covered markets, product categories, and target audiences.

David holds postgraduate qualifications in translation (Chartered Institute of Linguists, UK) and Comparative Asian Studies (University of Hong Kong), complementing his earlier education in medicine and biology (Ohio State University, US). Additionally, he has IT certifications from Microsoft and CompTIA.

David

Location

Portland, Oregon, USA | Covers the US and APAC markets

DAVID YING HON HO

Brief Bio

David Ying Hon Ho is an independent market research consultant based in the United States. Having permanently relocated to Portland, Oregon, he originally hails from Hong Kong.

With a research agency career spanning over three decades, David has successfully conducted numerous international studies for multinational corporations, most notably the technology and pharmaceutical companies in the US. Drawing from his diverse background of residing in various countries, conducting global fieldwork, and being fluent in multiple languages (At varying proficiency levels, David speaks Cantonese, Mandarin, Shanghainese, Japanese, et al), David has developed an acute sensitivity of the similarities as well as nuanced differences across markets and cultures.

 

David has overseen numerous qualitative projects and moderated face-to-face, phone or online discussions in Chinese-speaking markets (namely China, Hong Kong, and Taiwan). Additionally, he boasts extensive experience across all major APAC markets, such as Japan and Korea. David actively collaborates with various recruiters and field service providers, aligning with specific parameters such as covered markets, product categories, and target audiences.

David holds postgraduate qualifications in translation (Chartered Institute of Linguists, UK) and Comparative Asian Studies (University of Hong Kong), complementing his earlier education in medicine and biology (Ohio State University, US). Additionally, he has IT certifications from Microsoft and CompTIA.

Category Experience

David is most experienced in the following sectors: technology, pharmaceuticals, fast-moving consumer goods/consumer packaged goods, and financial services.

Methodologies

As a sought-after moderator, David excels in qualitative research, adept in both traditional on-site and newer online approaches.

David is also highly regarded for his consultancy on the interpretation of quantitative research findings, leveraging his profound insights into APAC markets to provide valuable perspectives and recommendations.

Publications/Content

The Rise of Marketing Research in China
Quirk’s
By Theo Downes-Le Guin and David Ying Hon Ho
November 1, 2012