Case Studies

Rolls-Royce Develops Global Employment Value Proposition

Posted On: 03/12/13

With ambitious growth plans Rolls-Royce must attract and retain the best work force. To do this they needed to understand the core values and complex needs of current and potential future employees in order to develop a new global Employment Value Proposition (EVP).

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Cultural pitfalls when selling to US customers
Posted On: 08/8/25 Germany in times of Corona
Posted On: 03/15/22 How consumer insourcing is impacting you and your business (and 3 steps to deal with it)
Posted On: 08/17/21 Teetering on the Edge. Of survival
Posted On: 04/10/21 Every Cloud has a Silver Lining
Posted On: 01/11/21 Mexican Millennials Respond to the Pandemic
Posted On: 09/5/20 Marketers Get a GRIP on the New Normal
Posted On: 07/29/20 Same but different: Qualitative Research with Charities
Posted On: 08/1/19 Creating Immersive Qualitative Reports
Posted On: 05/3/18 Social Networks in Mexico Go Crazy Over Guillermo del Toro’s Oscar Success
Posted On: 03/14/18

Methods

Strong Leadership Skills for Market Research Consultants in the World of AI
Posted On: 09/5/25 Boosting the Speed and Impact of Insights in Market Research
Posted On: 09/5/25 Embracing the Hybrid Future: New Techniques and Approaches in Market Research
Posted On: 08/13/25 How to avoid bias in research
Posted On: 01/10/25 Using ethnography to get at the truth
Posted On: 09/4/24 Do better research
Posted On: 07/8/24 Brand Image Crisis
Posted On: 06/1/23 Learn to use AI now… before the competition
Posted On: 02/28/23 The most exciting, and terrifying, time to be in consumer insights
Posted On: 06/17/21 Micro Culturalism is a weapon you need in your arsenal
Posted On: 09/26/20

This paper (written by Piyul Mukherjee and Pia Mollback-Verbic) takes cross-cultural research to a new level, not least by providing a framework that guided the development of the research approach. This paper illustrates far better than most how decision-makers can be mislead by what consumers say … Read more

ESOMAR Excellence Award for Paper of the Year: 2011-2012European Society for Opinion and Marketing Research (ESOMAR)

Throughout our project Susan always provided timely, creative and pragmatic advice. Her approach was creative but also demonstrated a clear understanding of our organization. I would not hesitate in recommending Susan for any future projects.

Will ChristensenSenior Manager, Deloitte & Touche – National Team Lead, Campus Talent Acquisition

In regards to the benefits of working with Véronique there is an immeasurable advantage to collaborating with a local researcher on cross-country research. Beyond her ability to simply translate the findings and perform the groups, she added cultural understanding of the market and a great amount… Read more

Craig PasskoffResearch manager, Weight Watchers International

During my tenure as a marketing research professional for both IBRC and the High View Consulting Group, Ilka has provided very effective qualitative research services in the various European countries. These services have included very specific recruitment efforts, custom tailored facility preparati… Read more

Rosa MontanteVice President and Partner, High View Consulting Group Project Manager, Xerox Business Research Group

We’ve been impressed with both the depth of information and how immediately actionable it is for us. We’ve worked with Rebecca (Bryant) for nearly 20 years, but she, with the rest of the Think Global team, really raised our expectations regarding what the right qualitative researchers can accomp… Read more

Jason HartDirector, PetSafe® brand

When Rebecca (Bryant) first proposed her Think Global colleagues for a multi-country project, I was concerned about using independent researchers in each country that were not as familiar with our business needs and our internal corporate culture. However, after a series of discussions and conferenc… Read more

Charlotte HavelyFormer vice-president of marketing, DenTek Oral Care

Corette is a pleasure to work with. She is very knowledgeable; a creative problem solver who goes above and beyond, and is very easy to work with. In conducting research for us in South Africa, she arranged every detail for a complex project that went off without a hitch. She won over the end client… Read more

Susan BaronSenior vice-president, ORC International

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