Posted On: 09/5/20
By: Astrid Velasquez
During the pandemic, ThinkGlobal Qualitative and its partners conducted a two-week-long multi-country online study among younger respondents around the world in order to identify the core emotions and potential trends that have emerged among consumers. The study was conducted in Mexico, USA, France, Germany and South Africa. These are highlights of our findings in Mexico […]
Posted On: 07/29/20
We conducted research with marketing and insights professionals around the world to understand the challenges they are facing during this crisis and best practices in handling those challenges. The top four challenges raised were: Growth – how to maintain and grow the business in a volatile world Recovery – how to function most effectively in […]
Posted On: 08/1/19
By: Darren Harvey
Situation Audience insight projects with charities (not-for-profits) can be extremely rewarding for qualitative researchers: the content is usually rich and deeply human, clients are usually highly engaged and supportive, and there is a real sense that the insights gained are helping make a difference to people’s lives. However, the research process is often more complicated […]
Posted On: 05/3/18
By: Susan G Abbott
No matter how strong your PowerPoint skills are, the richness of today’s immersive qualitative projects is not fully captured in slides. Slides are too linear. The addition of high-resolution images (collages, journey maps, still photos), audio and video clips make for large files that are not easily shared. And we still need text, often lots […]
Posted On: 03/14/18
The Academy of Motion Picture Arts and Sciences appears to be making a clear appeal to equality and inclusion for all cultures, preferences and genders. And people are talking about the Academy and the 2018 Oscars in a way that has never happened before. Think Global Qualitative associate Astrid Velasquez was part of a team […]
Posted On: 03/7/18
By: Rebecca Bryant
Rumors hinted at it. A whistle blower tipped off Der Spiegel Online, one of the most widely read German-language news websites, about data collectors’ cheating. In one case, of 10,000 completed records in a data set, over 8,000 were falsified by the field service. Imagine the impact on companies that use research results to make […]
Posted On: 02/13/18
2018 started with the announcement of changes to Facebook’s algorithm which determines the order in which publications are presented to viewers. These variations are highly relevant because brands will need to modify the ways in which they interact with users in order to increase reach and brand recognition. To read the full analysis, download the […]
Posted On: 04/24/17
MEXICO – Communicating a message to a person or a society that is optimistic, hopeful and growing, requires a different process than addressing someone who is stressed, insecure, unsure of their future society, or is continuously subjected to bad news or personal or social failures that demoralize them. Political communication – to be called such […]
Posted On: 02/28/17
By: Astrid Velasquez
On Feb. 11, 2017 a Citizen March for Respect of Mexico was held in 19 cities across Mexico, and supported by more than 77 civil organizations, educational institutions and business associations. The aim of the march was to express the rejection of the immigration policies of U.S. President Donald Trump. Astrid Velasquez and her team […]
Posted On: 02/9/17
The Women’s March of Jan. 21, 2017 was among the largest demonstrations of peaceful protest that has ever occurred, with as many as 5 million participants. The march captured the imaginations of people in 80 countries. Images of the march dominated the news cycle and social media. The Women’s March Conversation: A Global Flash Study […]