Case Studies

Same but different: Qualitative Research with Charities

Posted On: 08/1/19

By: Darren Harvey   

Situation Audience insight projects with charities (not-for-profits) can be extremely rewarding for qualitative researchers: the content is usually rich and deeply human, clients are usually highly engaged and supportive, and there is a real sense that the insights gained are helping make a difference to people’s lives. However, the research process is often more complicated […]

Creating Immersive Qualitative Reports

Posted On: 05/3/18

By: Susan G Abbott   

No matter how strong your PowerPoint skills are, the richness of today’s immersive qualitative projects is not fully captured in slides. Slides are too linear. The addition of high-resolution images (collages, journey maps, still photos), audio and video clips make for large files that are not easily shared. And we still need text, often lots […]

From Cheaters and Repeaters to True-Blue Participants

Posted On: 03/7/18

By: Rebecca Bryant   

Rumors hinted at it. A whistle blower tipped off Der Spiegel Online, one of the most widely read German-language news websites, about data collectors’ cheating. In one case, of 10,000 completed records in a data set, over 8,000 were falsified by the field service. Imagine the impact on companies that use research results to make […]

Political Communication In The Age of Broken Expectations

Posted On: 04/24/17

By: Astrid Velasquez, NODO Market Consulting   

MEXICO – Communicating a message to a person or a society that is optimistic, hopeful and growing, requires a different process than addressing someone who is stressed, insecure, unsure of their future society, or is continuously subjected to bad news or personal or social failures that demoralize them. Political communication – to be called such […]

The Walk for Respect for Mexico: Analysis of Conversations in Digital Media

Posted On: 02/28/17

By: Astrid Velasquez   

On Feb. 11, 2017 a Citizen March for Respect of Mexico was held in 19 cities across Mexico, and supported by more than 77 civil organizations, educational institutions and business associations. The aim of the march was to express the rejection of the immigration policies of U.S. President Donald Trump. Astrid Velasquez and her team […]

8 Key Takeaways from the 2017 Women’s March

Posted On: 02/9/17

The Women’s March of Jan. 21, 2017 was among the largest demonstrations of peaceful protest that has ever occurred, with as many as 5 million participants. The march captured the imaginations of people in 80 countries. Images of the march dominated the news cycle and social media. The Women’s March Conversation: A Global Flash Study […]

What’s Behind the Success of Pokemon Go?

Posted On: 07/17/16

By: Ilka Kuhagen and Janina Kuhagen   

The staged roll-out of Pokemon Go has left people in countries where it is not yet available feeling left out of a global phenomenon. And it is demonstrating that to some young people, borders no longer matter. Those are just two of things we discovered with a quick global study we launched to gather impressions […]

Make a Ch@nge!

Posted On: 07/15/16

By: Ilka Kuhagen   

This research project was triggered by the 2015 One Young World Summit and supports a project on climate change, identifying individual effects, what is happening in different parts of the world, and what if anything can be done to make a change. Every year IKM gets involved in a volunteer project with self-funded research to […]